Co-Founder, B Team, and Founder, Zeitz Foundation

Jochen Zeitz is currently Director of Kering and Chairman of the board’s sustainable development committee and Co-Founder and Co-Chair of The B Team after having been the CEO of the Sport and Lifestyle division and Chief Sustainability Officer (CSO) of Kering since 2010.

Prior to this, Mr Zeitz served 18 years as Chairman and CEO at PUMA, and upon being appointed in 1993 at the age of 30, he transformed the company financially, managing to turn PUMA from a low-priced, undesirable brand with less than 200 million Euros in sales into a desirable, premium three-billion-Euro company in 2011 and one of the top three brands in the sporting goods industry.

As an individual who believes in contributing to the practical and transparent application to bring business into a new paradigm of corporate social and environmental sustainability, Mr Zeitz introduced PUMAVision in 2008. In May 2011 he was the first to develop and announce an Environmental Profit and Loss Account (EP&L) that puts a monetary value to a business’s use of ecosystem services across the entire supply chain. Mr Zeitz extends his commitment to the environment into his personal life as well, and founded the non-profit ‘Zeitz Foundation of Intercultural Ecosphere Safety’ in 2008.

Mr Zeitz has been a member of the Board of Directors of Harley-Davidson since 2007 and has served as the Chair of Harley-Davidson’s sustainability committee since its inception in 2011. He is also a member of the TEEB (The Economics of Ecosystems and Biodiversity) Advisory Board and a Board member of Wilderness Safaris and Chair of its Sustainability Committee.

Mr Zeitz has received numerous awards during his professional career, including ‘Entrepreneur of the Year’, ‘Strategist of the Year’ for three years in a row by the Financial Times, ‘Trendsetter of the Year’, and ‘Best of European Business Award 2006’. In 2004, the German Federal President awarded him with the Federal Cross of Merit of the Republic of Germany.

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