Mr Frank Hugelmeyer
President, Recreation Influence Strategies, LLC; Past President and CEO, Outdoor Industry Association
Frank Hugelmeyer is currently the President of Recreation Influence Strategies, LLC. He was previously the President and CEO of Outdoor Industry Association, the world’s leading active lifestyle trade group, and in this capacity he worked with a who’s who of global outdoor brands and business executives in the areas of recreation economics, public lands policy and consumer trends.
Recognised internationally as a leading expert on outdoor recreation business and consumer trends, Mr Hugelmeyer consults regularly with companies that include The North Face, Patagonia, Timberland, L.L. Bean, REI and Amazon, along with numerous government agencies, NGOs, foundations and media. He has served on a wide variety of boards and advisory groups including The Outdoor Foundation, The National Forum on Children and Nature, Sustainable Apparel Coalition, Theodore Roosevelt Conservation Partnership, Western Governors’ Association Recreation Task Force and President Obama’s Partnership for America’s Great Outdoors.
In addition to his business endeavours, Mr Hugelmeyer is an avid outdoor adventurer who has climbed, paddled and explored many of the world’s greatest parks and wild places. Whether it is kayaking Viet Nam’s Halong Bay, paddling Costa Rica’s Pacuare River, climbing Italy’s Dolomites or camping in Alaska’s Arctic National Wildlife Refuge, Mr Hugelmeyer deeply understands and respects the transformative role nature plays for both young and old alike.