Mr. Márcio Favilla Lucca de Paula is currently Executive Director for Competitiveness, External Relations and Partnerships at the World Tourism Organization (UNWTO) based in Madrid, Spain. He has been in this position since January 2010.

Mr. Favilla Lucca de Paula is a Brazilian national, born in 1958. He obtained his undergraduate degree in Economics from the Federal University of Minas Gerais in 1979 and his MA in Development Studies from the Institute of Social Studies in The Hague, Netherlands, where he specialized in Regional Development Planning (1985-1986).

Mr. Favilla Lucca de Paula was in Belo Horizonte from 1980 to 1998, first at the Development Bank of Minas Gerais and then the State Secretariat for Finance of Minas Gerais.

From 1999 to 2002 he worked at the Ministry of Development, Industry and International Trade as Head of the National Department for Business Registry among other positions. He was also engaged in many of UNWTO’s activities as Head of the Brazilian delegation to all General Assembly and Executive Council sessions from 2003 to 2006, and Chairman of the UNWTO Commission for the Americas in 2006.

He was Brazil’s first Vice Minister of Tourism from 2003 to 2007 where he played a key role in the structuring of the first exclusive Ministry of Tourism in Brazil, as well as the development and implementation of the 1st National Tourism Plan. He worked to increase both tourism arrivals into the country and domestic tourism.

Mr. Favilla Lucca de Paula was Vice Minister of the Secretariat of Institutional Relations of the Presidency of Brazil before taking on his position as Executive Director at the UNWTO.

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